Beer in Malaysia

 Published On: Jun, 2017 |    No of Pages: 32 |  Published By: Euromonitor | Format: PDF
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Following the implementation of GST in 2015, which resulted in a price rise for beer, the new excise tax in 2016 again affected demand for beer, particularly for beer with an ABV of higher than 5%, as the new tax structure is calculated based on alcohol strength. In addition, leading beer brands also announced a price increase per barrel for their drinks sold through bars and clubs, which further hindered total volume growth of beer. As a result, demand for beer was largely stagnant, with total...

Beer in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN MALAYSIA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Table 1 Number of Breweries 2011-2016
Category Data
Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Heineken Malaysia Bhd in Alcoholic Drinks (malaysia)
Strategic Direction
Key Facts
Summary 2 Heineken Malaysia Bhd: Key Facts
Summary 3 Heineken Malaysia Bhd: Operational Indicators
Competitive Positioning
Summary 4 Heineken Malaysia Bhd: Competitive Position 2016
Executive Summary
Alcoholic Drinks Underperforms in 2016
Companies Carry Out Aggressive Promotional Activities To Drive Sales
International Players Dominate Alcoholic Drinks
Hypermarkets Is the Leading Off-trade Channel
Positive Performance Expected Over the Forecast Period
Key Trends and Developments
Revised Excise Tax Further Weakens Consumer Demand
More Female Drinkers Over the Review Period
Players Engage in Marketing Activities To Attract Consumers
Key New Product Launches
Summary 5 Key New Product Developments 2016-2017
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Market Data
Definitions
Sources
Summary 6 Research Sources
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