Beer in Thailand

 Published On: Jun, 2017 |    No of Pages: 34 |  Published By: Euromonitor | Format: PDF
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Beer rebounded to post total volume growth in 2016. Following the rebranding of Chang beer in 2015, Thai Beverage continued to invest heavily in marketing activities, in particular to create awareness among consumers about the rebranding. Coupled with efforts to expand distribution, especially through the on-trade channel, revenues for Chang increased by 62% during fiscal year 2016. In addition, the influx of tourists also benefited beer's performance. According to Euromonitor International's Tr...

Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN THAILAND

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Category Data
Table 1 Sales of Beer by Category: Total Volume 2011-2016
Table 2 Sales of Beer by Category: Total Value 2011-2016
Table 3 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 10 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 13 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 15 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 17 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 18 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Boon Rawd Brewery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
Summary 3 Boon Rawd Brewery Co Ltd: Competitive Position 2016
Thai Beverage Pcl in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 4 Thai Beverage PCL: Key Facts
Summary 5 Thai Beverage PCL: Operational Indicators
Competitive Positioning
Summary 6 Thai Beverage PCL: Competitive Position 2016
Executive Summary
Alcoholic Drinks Records Growth in 2016
Passing of the Thai King Impacts Alcoholic Drinks
Domestic Players Retain Strong Foothold
Consumer Demand for Convenience Steers Their Choice of Retail Channel
Alcoholic Drinks Is Expected To Perform Positively
Key Trends and Developments
the Passing of King Bhumibol Adulyadej Limits the Performance of Alcoholic Drinks
Thailand's GDP Growth Boosts Premiumisation Efforts
Domestic Manufacturers Dominate Alcoholic Drinks
Key New Product Launches
Summary 7 Key New Product Developments 2016
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources
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