Beer in Thailand

 Published On: Jun, 2016 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Beer posted a slightly lower decline in total volume terms in 2015 compared to the performance in 2014. While Thailands GDP growth managed to improve to 2.8% in 2015 through government spending, the high household debt to GDP ratio at nearly 90% continued to negatively impact consumers economic confidence. The lack of confidence resulted in consumers spending cautiously and cutting back on unnecessary expenditure, including through on-trade outlets, which directly affected the performance of b...

Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN THAILAND

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Category Data
Table 1 Sales of Beer by Category: Total Volume 2010-2015
Table 2 Sales of Beer by Category: Total Value 2010-2015
Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Boon Rawd Brewery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
Summary 3 Boon Rawd Brewery Co Ltd: Competitive Position 2015
Thai Beverage Pcl in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 4 Thai Beverage PCL: Key Facts
Summary 5 Thai Beverage PCL: Operational Indicators
Competitive Positioning
Summary 6 Thai Beverage PCL: Competitive Position 2015
Executive Summary
Alcoholic Drinks Declines in Total Volume Terms in 2015
Consumers' Rising Sophistication Steers Alcoholic Drinks
Domestic Players Lead Alcoholic Drinks
Hypermarkets Lead Distribution
Alcoholic Drinks To Return To Growth Over the Forecast Period
Key Trends and Developments
Weak Economic Conditions Impact Alcoholic Drinks
Domestic Players Stand Firm Within Alcoholic Drinks
Grocery Retailers Dominate Retailing
Key New Product Launches
Summary 7 Key New Product Developments 2015
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2015
Summary 9 Excise Tax Formula
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups (%) by Selected Categories 2015
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources
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