Sports Drinks in Italy

 Published On: Feb, 2015 |    No of Pages: 32 |  Published By: Euromonitor | Format: PDF
Sports drinks performed poorly in 2014, with off-trade volume sales decreasing by 12% to 82 million litres and off-trade value falling by 9% to €150 million. The negative performance of sports drinks was linked to the economic crisis and the reduced disposable income of Italian consumers, many of whom opted to make savings and limit or reduce their purchases of beverages that are considered non-essential, such as sports drinks.

Sports Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Summary 3 Acqua Minerale San Benedetto SpA: Production Statistics 2014
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2014
Executive Summary
the Difficult Economy Continues To Impact Soft Drinks in Italy
Saving Is the Priority
National Players Continue To Lead
Innovation Is A Key Driver
Uncertain Future for Soft Drinks
Key Trends and Developments
the Tough Economic Environment Changes Consumer Behaviour
Strong Potential for the Online Channel in the Soft Drinks Arena
Bottled Water Sees Competition From Tap Water
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Italy
Sources
Summary 5 Research Sources

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