Beer in Italy

 Published On: Jun, 2017 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
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In 2016 beer performed well thanks in part to a hot summer. However, despite increased consumption, Italian consumers continued to try to save money as a consequence of the prolonged financial crisis and changed consumption behaviour. In addition the increased excise duties on beer further encouraged purchases of cheaper products.

Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN ITALY

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Table 1 Number of Breweries 2011-2016
Category Data
Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Heineken Italia SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 2 Heineken Italia SpA: Key Facts
Competitive Positioning
Summary 3 Heineken Italia SpA: Competitive Position 2016
Executive Summary
Rising Performance of Alcoholic Drinks in 2016
Not Just Wine
Italians Like the Sparkles
Large Players Continue To Dominate
Positive Future for Alcoholic Drinks
Key Trends and Developments
the Importance of Sustainability for Alcoholic Drinks
Combined Efforts To Increase Consumption of Higher Quality Alcoholic Drinks
Consumption of Alcoholic Drinks in Italy
Prosecco Set To Gain Further Popularity
Key New Product Launches
Summary 4 Key New Product Developments 2016
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 24 Typical Wholesaler and Retailer Retail Mark-ups by Selected Categories 2016
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
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