Energy Drinks in Russia

 Published On: Nov, 2016 |    No of Pages: 37 |  Published By: MarketLine | Format: PDF
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Summary

Energy Drinks in Russia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Russia energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.
- The Russian energy drinks market generated total revenues of $690.7m in 2015, representing a compound annual growth rate (CAGR) of 27.8% between 2011 and 2015.
- Market consumption volume increased with a CAGR of 2.3% between 2011 and 2015, to reach a total of 70.1 million liters in 2015.
- Russia is a big consumer of energy drinks and demand for such drinks will remain high. Energy drink companies used different marketing strategies to increase sales such as, tie-ins with sports personnel, sponsorship of cultural events and others. However, increasing obesity and other health issues led energy drink producers to introduce low calorie/ sugar free products.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Russia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Russia
- Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Russia energy drinks market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Russia energy drinks market by value in 2015?
- What will be the size of the Russia energy drinks market in 2020?
- What factors are affecting the strength of competition in the Russia energy drinks market?
- How has the market performed over the last five years?
- Who are the top competitors in Russia's energy drinks market?

Companies Mentioned

Carlsberg A/S
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH

Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Carlsberg A/S
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Russia energy drinks market value: $ million, 2011–15
Table 2: Russia energy drinks market volume: million liters, 2011–15
Table 3: Russia energy drinks market geography segmentation: $ million, 2015
Table 4: Russia energy drinks market share: % share, by value, 2015
Table 5: Russia energy drinks market distribution: % share, by value, 2015
Table 6: Russia energy drinks market value forecast: $ million, 2015–20
Table 7: Russia energy drinks market volume forecast: million liters, 2015–20
Table 8: Carlsberg A/S: key facts
Table 9: Carlsberg A/S: key financials ($)
Table 10: Carlsberg A/S: key financials (DKK)
Table 11: Carlsberg A/S: key financial ratios
Table 12: Monster Beverage Corporation: key facts
Table 13: Monster Beverage Corporation: key financials ($)
Table 14: Monster Beverage Corporation: key financial ratios
Table 15: PepsiCo, Inc.: key facts
Table 16: PepsiCo, Inc.: key financials ($)
Table 17: PepsiCo, Inc.: key financial ratios
Table 18: Red Bull GmbH: key facts
Table 19: Russia size of population (million), 2011–15
Table 20: Russia gdp (constant 2005 prices, $ billion), 2011–15
Table 21: Russia gdp (current prices, $ billion), 2011–15
Table 22: Russia inflation, 2011–15
Table 23: Russia consumer price index (absolute), 2011–15
Table 24: Russia exchange rate, 2011–15

List of Figures
Figure 1: Russia energy drinks market value: $ million, 2011–15
Figure 2: Russia energy drinks market volume: million liters, 2011–15
Figure 3: Russia energy drinks market geography segmentation: % share, by value, 2015
Figure 4: Russia energy drinks market share: % share, by value, 2015
Figure 5: Russia energy drinks market distribution: % share, by value, 2015
Figure 6: Russia energy drinks market value forecast: $ million, 2015–20
Figure 7: Russia energy drinks market volume forecast: million liters, 2015–20
Figure 8: Forces driving competition in the energy drinks market in Russia, 2015
Figure 9: Drivers of buyer power in the energy drinks market in Russia, 2015
Figure 10: Drivers of supplier power in the energy drinks market in Russia, 2015
Figure 11: Factors influencing the likelihood of new entrants in the energy drinks market in Russia, 2015
Figure 12: Factors influencing the threat of substitutes in the energy drinks market in Russia, 2015
Figure 13: Drivers of degree of rivalry in the energy drinks market in Russia, 2015
Figure 14: Carlsberg A/S: revenues & profitability
Figure 15: Carlsberg A/S: assets & liabilities
Figure 16: Monster Beverage Corporation: revenues & profitability
Figure 17: Monster Beverage Corporation: assets & liabilities
Figure 18: PepsiCo, Inc.: revenues & profitability
Figure 19: PepsiCo, Inc.: assets & liabilities


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