Energy Drinks in Russia

 Published On: Mar, 2015 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Despite the slight slowdown recorded in sales of energy drinks during 2013, the category bounced back in 2014 as it recorded the strongest performance of all soft drinks categories in Russia. Energy drinks recorded total volume growth by 20% to reach 191 million litres, while total value sales increased by 19% at current 2014 prices to reach RUB33.4 billion. Growth in energy drinks was influenced mainly by numerous new product launches, supported by strong price promotions and strong retail...

Energy Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Executive Summary
Positive Development of Soft Drinks Is A Continuous Trend
Health and Wellness Trend Vs the Rational Approach
International Players Dominate Soft Drinks
Manufacturers Continues To Experiment With New Flavours
A Positive Performance Expected in Soft Drinks During the Forecast Period
Key Trends and Developments
Health and Wellness Trend Continues To Influence Sales of Soft Drinks
Multinational Companies Dominate Soft Drinks
Reasonable Choice and Rational Approach of Price-sensitive Consumers
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2009-2014
Table 28 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2009-2014
Table 29 Off-trade Sales of Soft Drinks (as sold) by City: Value 2009-2014
Table 30 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2009-2014
Table 31 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 32 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 33 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 34 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2014-2019
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2014-2019
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2014-2019
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2014-2019
Appendix
Fountain Sales in Russia
Definitions
Sources
Summary 1 Research Sources

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