Wine in Brazil

 Published On: May, 2017 |    No of Pages: 39 |  Published By: Euromonitor | Format: PDF
Similar to other alcoholic drinks, wine saw a total volume decline in 2016, with sales falling by 3%. Although this decline was slower than that seen in the previous year, of 4%, it is clear that the negative economic situation continued to affect consumers’ demand for wine. Since it is perceived by many as a non-essential product, other products and types of alcoholic drinks seemed to be prioritised over wine – premium beer and cider/perry in particular – which are considered to be cheaper alte...

Wine in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WINE IN BRAZIL

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 31 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 32 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 33 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 34 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 35 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 36 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 37 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Crs Brands Indústria & Comércio Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 CRS Brands Indústria & Comércio Ltda: Key Facts
Competitive Positioning
Summary 2 CRS Brands Indústria & Comércio Ltda: Competitive Position 2016
Diageo Brasil Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 3 Diageo Brasil Ltda: Key Facts
Competitive Positioning
Summary 4 Diageo Brasil Ltda: Competitive Position 2016
Executive Summary
Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks
Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates
Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years
Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks
Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change
Key Trends and Developments
Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults
Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel
Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong
Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis
Summary 5 Key New Product Developments 2016/2017
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 42 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 54 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 55 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 56 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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