Wine in Turkey

 Published On: May, 2017 |    No of Pages: 39 |  Published By: Euromonitor | Format: PDF
In 2016, total volume sales of wine declined by 12%, largely affected by the adverse economic and political conditions in the country as a result of a number of terrorist attacks and a military coup attempt that took place during the year. Additionally, twice-yearly increases in excise taxes and bans on the marketing and promotion of all alcoholic drinks since the middle of the review period were also major factors in the deteriorating performance of wine. Total volume sales of wine recorded mar...

Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WINE IN TURKEY

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 29 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 30 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 31 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 32 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 33 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Kavaklidere Saraplari As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Kavaklidere Saraplari AS: Key Facts
Competitive Positioning
Summary 2 Kavaklidere Saraplari AS: Competitive Position 2016
Mey Iški San Ve Tic As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Mey Iški San ve Tic AS: Key Facts
Competitive Positioning
Summary 4 Mey Iški San ve Tic AS: Competitive Position 2016
Executive Summary
Alcoholic Drinks Posts A Decline in Total Volume Terms in 2016
Adverse Economic and Political Conditions in the Country Negatively Affect the Market
Efes Pilsen Continues To Lead in 2016
Food/drink/tobacco Specialists Loses Share To Modern Grocery Retailers
Total Volume Sales Set To Record Growth Over the Forecast Period
Key Trends and Developments
Political Conflicts in the Country Affect the Overall Alcoholic Drinks Industry in 2016
Increased Excise Taxes Continue To Be A Major Barrier To Volume Sales Growth of Alcoholic Drinks
Modern Grocery Retailers Increases Its Share at the Expense of Food/drink/tobacco Specialists
Manufacturers Concentrate on Launching Higher-quality New Product Developments in 2016
Summary 5 Key New Product Developments 2016
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 44 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 45 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 46 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 51 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 52 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 53 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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