Spirits in Germany

 Published On: Jun, 2017 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
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The spirits category continued to show a mixed picture, but declined overall in total volume terms in 2016, as the general consumer trend is towards drinking less alcohol. At the same time, consumers are increasingly demanding premium and higher-quality international spirits brands, especially in the trendy gin, whisky and rum categories. This trend led to a better performance in current value terms than in volume terms in 2016. Furthermore, the ongoing craft spirits boom taking place in Germany...

Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN GERMANY

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2016
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2011-2016
Table 2 Sales of Spirits by Category: Total Value 2011-2016
Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 22 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 23 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 24 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 25 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Pernod Ricard Deutschland GmbH: Key Facts
Summary 3 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 4 Pernod Ricard Deutschland GmbH: Competitive Position 2016
Rotkšppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Rotkšppchen-Mumm Sektkellereien GmbH: Key Facts
Summary 6 Rotkšppchen-Mumm Sektkellereien GmbH: Operational Indicators
Competitive Positioning
Summary 7 Rotkšppchen-Mumm Sektkellereien GmbH: Competitive Position 2016
Executive Summary
Alcoholic Drinks Consumption Continues To Fall
Sales of Premium, Regional and Craft Beer and Spirits Boom
Alcoholic Drinks Becomes More Polarised
Supermarkets and Internet Retailing See the Fastest Growth
Continuing Total Volume Decline Expected
Key Trends and Developments
German Consumers Continue To Drink Less, But More Premium and Craft Products
Internet Retailing on the Rise in Alcoholic Drinks, But Grocery Retailers Thrives
Non/low Alcoholic Drinks Continue To Grow Beyond Just Non/low Alcohol Beer
Key New Product Launches
Summary 8 Key New Product Developments 2016
Market Background
Legislation
Table 28 Number of On-trade Establishments by Type 2012-2016
Taxation and Duty Levies
Table 29 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 33 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources

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