Spirits in Norway

 Published On: Jul, 2016 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
Spirits declined by 1% in total volume terms in 2015 due to increased competition from duty free sales and a continued shift towards lower ABV drinks, especially beer. New duty free rules introduced in July 2014 allow travellers to swap their tobacco quota for a greater amount of beer or wine. Although the new scheme does not let passengers bring in more spirits than previously, the fact that they are bringing in more alcohol for their own personal consumption is likely to have had a negative ef...

Euromonitor International's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN NORWAY
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Executive Summary
Volume Sales Remain Flat
New Regulations Allow Moderate Advertising
Still A Highly Consolidated Market
Volumes Shifting From the State-owned Monopoly To Grocery Retailers
Lifestyle Trends Underpin Forecast Growth
Key Trends and Developments
Legislative Changes Open the Door To Moderate Advertising
First Decline in Two Decades for Vinmonopolet
Craft, Tradition and Health the Most Notable Cross-category Trends in 2015
Key New Product Launches
Summary 2 Key New Product Developments 2015/2016
Market Background
Legislation
Summary 3 Punishments for Drink Driving 2016
Table 28 Number of On-trade Establishments by Type 2010-2015
Table 29 Number of Licences to Serve Alcohol by Type 2008-2014
Taxation and Duty Levies
Table 30 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 32 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 34 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 35 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 36 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 37 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Table 38 Duty free alcohol and tobacco quota 2015
Cross-border/private Imports
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
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