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Alcoholic beverage is a highly regulated and licensed sector in India with
restrictions on the movement of both raw material and finished products. Despite
stringent rules and taxes, India has emerged as one of the leading alcoholic
beverages market in the world. In India, alcoholic beverage sector is a leading
revenue generator for many states. Burgeoning population with around 50% of the
population under the age of 24 as well as rising disposable income are
considered as the key drivers for alcoholic beverages market in India.
This note on alcoholic beverages market in India has been prepared through
extensive secondary research supported by detailed analysis and focuses on
market details, major players, recent developments of the Indian alcoholic
This report can be used as an “Information & Management Tool” and is ideal for
overseas investors to get the first feel of the Indian alcoholic beverages
market. Senior managers, can also use this report for making presentations to
internal audiences, customers, collaborators and channel partners
C. Industry Structure
D. Distribution Structure
F. Segment Details
F.1.1 Indian Made Indian Liquor
F.1.2Indian Made Foreign Liquor
G. Major Players
H. Recent Developments
List of Figures
Figure1: Alcoholic Beverage: Break-up by product segments 2013-14 (Mn Cases)
Figure 2: IMFL: Break-up by segment, %, 2013-14 (Mn Cases)
Figure 3: IMFL: Market share by players, 2013-14, (%)
List of Tables:
Table1: Alcoholic beverage: Distribution Models in India
Table 2: Key Financial: Key data of select players
Table 3: Key players, product segments and brands