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Off-trade value sales of energy drinks were significantly affected by the
change in VAT legislations in 2015. The decrease in prices following the VAT
decrease to 9% from 24% in June 2015 generated extra demand for more expensive
brands. Previously, in 2013-2014, consumers were migrating towards cheaper
private label and less popular brands. Consequently, consumers moved towards
higher awareness brands such as Red Bull or Burn, which are more expensive but
enjoy a better image.
Energy Drinks in Romania report offers a
comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2011-2015), allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.