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Sport drinks continued to struggle with demand in 2015, as their popularity
is not that high in Romania. The main negative factor affecting sales is
represented by the high price for these products. The target consumer is
represented by young people with a keen interest in physical activities.
Nevertheless, sport drinks are regarded as a niche and producers are failing to
stimulate demand despite attempts to improve product distribution.
Sports Drinks in Romania report offers a
comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2011-2015), allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.