Sports Drinks in Hungary

 Published On: Feb, 2017 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
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Although health awareness is growing in Hungary, demand for sports drinks is quite limited as mainly athletes and body builders use sports drinks, and many prefer powdered formats to save on costs. As sports drinks are more expensive than other soft drinks that can be a substitute for sports drinks, for example functional bottled water and fortified juice drinks, demand declined further, however, moderately – the category could not reach positive growth rates in 2016.

Sports Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPORTS DRINKS IN HUNGARY

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Sports Drinks: Volume 2011-2016
Table 2 Off-trade Sales of Sports Drinks: Value 2011-2016
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2016-2021
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Maspex Olympos Kft in Soft Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Maspex Olympos Kft: Key Facts
Summary 2 Maspex Olympos Kft: Operational Indicators
Competitive Positioning
Summary 3 Maspex Olympos Kft: Competitive Position 2016
Executive Summary
Increasing Spending Power Positively Affects Soft Drinks
Strong Demand for Healthy Thirst Quenchers
Soft Drinks Is Stably Led by Multinationals
New Products Focus on Complex Flavours and Reducing Sugar
Soft Drinks Sales Expected To Continue Growth Path
Key Trends and Developments
Private Label Developments Differ Amongst Soft Drink Categories
Thirst Quenchers, Sweeteners, Costs
Small Shops Perform Well in Soft Drinks
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Hungary
Definitions
Sources
Summary 4 Research Sources

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