Coffee in Greece

 Published On: Apr, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Espresso was a key driver of growth for coffee in both the off-trade and on-trade channels in 2014. In both channels espresso outperformed instant coffee and filter coffee. Its performance was also dynamic in the on-trade channel where ever more Greeks seem willing to abandon their former favourite frappe (iced coffee beverage prepared with instant coffee) in favour of an espresso freddo (iced espresso). In this context, the decline in volume sales of instant coffee in the on-trade in 2014 was...

Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2009-2014
Table 2 Retail Sales of Coffee by Category: Value 2009-2014
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 7 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 8 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 9 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 10 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 11 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 12 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 13 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 14 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Helitta Ltd in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Helitta Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Helitta Ltd: Competitive Position 2014
Kafea SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 3 Kafea SA: Key Facts
Summary 4 Kafea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kafea SA: Competitive Position 2014
Executive Summary
Cocooning Trend Prevents Off-trade Sales From Declining
Value for Money: Prices Determine What Sells
More Players Enter the Hot Drinks Market
New Flavours Is the General Trend in New Product Developments
Strong Coffee Culture in Greece Will Prevent Any Significant Decline in Sales
Key Trends and Developments
On-trade Prices Register A Decline
Cocooning Trend Prevents Steep Declines in the Off-trade
New Flavours the Focus of New Product Launches
Market Data
Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 16 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 23 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 25 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 26 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 27 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 28 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 29 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 30 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Definitions
Sources
Summary 6 Research Sources

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