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Pods remained the major driver of growth in the US coffee category in 2015
as these products’ convenience continued to captivate consumers. Fresh ground
coffee pods have seen colossal growth thanks largely to the popularity of the
Keurig brewing machine. The vast majority of sales in 2015 continued to come
from Keurig Green Mountain, formerly Green Mountain Coffee Roasters, which
maintained its dominant position. As the pod category matures, however,
increasingly modest growth rates can be...
Coffee in USA report offers a comprehensive guide to
the size and shape of the market at a national level. It provides the latest
retail sales data 2011-2015, allowing you to identify the sectors driving
growth. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market - be they legislative,
distribution or pricing issues. Forecasts to 2020 illustrate how the market is
set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.