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Energy drinks used to be patronized mainly by males. The increasingly hectic lifestyle of consumers, however, has expanded the customer base of energy drinks to include students, women, night shift workers and those with physically demanding jobs such as farmers. The use of energy drinks to keep one’s self alert either at work or whilst studying late at night is nowadays common. The local brand Cobra has helped the category gain wide consumer acceptance through the use of new flavours and added...Energy Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Energy Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.