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UK consumers are increasingly questioning the health benefits of sports drinks, with this scepticism being encouraged by strong media criticism of the product category. There is growing awareness of the high levels of sugar and artificial ingredients in sports drinks, with many thus switching to water. An advert for Lucozade Sport was notably banned in the UK in January 2014 after complaints regarding its claim "hydrates and fuels you better than water." There was also a noted trend for those...Sports Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Sports Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.