Consumer and Market Insights: Wine in Austria

 Published On: Aug, 2016 |    No of Pages: 49 |  Published By: Canadean | Format: PDF
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Summary
The wine market in Austria is forecast to record higher growth during 2015-2020 compared to 2010-2015. The market is led by the Still Wine category, which is expected to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading channel for the distribution of wine in the country. Wegenstein, Bacardi, Henkell & Co. Sektkellerei Kg are the leading players in the Austrian Wine market.

Key Findings
- The Wine market in Austria is forecast to register a CAGR of 1.7% during 2015-2020.

- The Still Wine category is forecast to register the fastest volume growth.

- The Red Wine segment is expected to gain maximum share growth within the Still Wine category.

- Stopper is the commonly used closure type in the Austrian Wine market.

- The Fortified Wine category has the highest private label penetration in the Austrian Wine market.

Synopsis
Canadean's Consumer and Market Insights report on the Wine market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents
Introduction

- Report Scope Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

- Value and volume analysis for Austria's Wine market
- Impact of exchange rate fluctuations on Austria's Wine market
- Degree of trade up/down in Peru's Wine market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels

- Leading retailers in Austria's Wine & Spirits market
- Leading distribution channels (volume terms) in Austria's Wine market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Austria's Wine market
- Private label growth (in volume terms) compared to brands

Packaging

- Wine market by type of packaging material/container (in volume terms)
- Wine market by type of packaging closure/outer (in volume terms)
- Wine market by type of packaging, forecast(in volume terms)

Appendix

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Wine market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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