Consumer and Market Insights: Wine Market in Bulgaria

 Published On: May, 2015 |    No of Pages: 38 |  Published By: Canadean | Format: PDF
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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Bulgaria’s Wine sector. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings

• Rising GDP per capita and low inflation rate will have a positive effect on consumption of Consumer Packaged Goods in Bulgaria.

• The Still Wine category dominated the volume consumption in Bulgaria’s Wine market.

• Food & Drinks Specialists is the leading distribution channel for all categories in Bulgaria’s Wine market.

• Glass is the predominantly used packaging material in the Wine market.

• Telish is the leading brand in the Still Wine category.

Synopsis

Bulgaria’s Wine market will register higher growth in value during 2014-2019 in comparison to 2009-2014.The market is led by Still Wine in terms of market share as well as CAGR growth forecast for 2014-2019. Telish and Martini are among leading Wine brands in Bulgaria’s market.

Reasons To Buy

This overview of the consumer and market dynamics of Bulgaria’s Wine sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table of Contents

Introduction
Report Scope
Country Context
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market Overview
Market value and volume for the Bulgaria Wine market
Historical and projected consumption in the Bulgaria Wine market
Degree of trade up/down-trade in the Bulgaria Wine market
Market volume of Bulgaria Wine by category
Historical and project market value of Bulgaria Wine by category
Winners and losers in the Bulgaria Wine market
Average category level pricing in the Bulgaria Wine market
Segment share of the category and change in market share in the Bulgaria Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgaria food market
Leading distribution channels in the Bulgaria Wine market
Leading distribution channels by category in the Bulgaria Wine market
Packaging
Bulgaria Wine market by type of packaging
Bulgaria Wine market by type of packaging closure/outer
Bulgaria Wine market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Bulgaria Wine market
Private label performance compare to national brands in the Bulgaria Wine market
Leading brands in the Bulgaria Wine market by category
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
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