Cesu Alus AS in Alcoholic Drinks (Latvia)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Cesu Alus took a different strategic direction from most other companies during 2014. It invested in the development of the Miezitis brand, which is packaged in PET bottles and considered an economy brand; however, it is unique in that it uses local barley, which no other product sold in Latvia does. The company also introduced a new premium product line called Lenalus. In addition Cesu Alus places much emphasis on marketing activities and started to offer classes for premium beer tasting and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Cesu Alus AS: Key Facts
Summary 2 Cesu Alus AS: Operational Indicators
Competitive Positioning
Summary 3 Cesu Alus AS: Competitive Position 2014

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