East African Breweries Ltd in Alcoholic Drinks (Kenya)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
East African Breweries Ltd seeks to position itself as the leading and preferred tissue and alcoholic drinks manufacturer in Kenya by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers in low-income residential areas.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Competitive Positioning
Summary 2 East African Breweries Ltd: Competitive Position 2015
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