Grolsch, Koninklijke NV in Alcoholic Drinks (Netherlands)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Grolsch is looking for ways to further secure its position in beer in the Netherlands, by continuously innovating and launching new products to broaden its product range. In 2014 the company introduced Grolsch Radler and with that became the second largest player in the flavoured/mixed lager category. Also focusing on the ale category by introducing popular drinks like pale ale varieties, the company tries to keep surprising the Dutch consumer with new ideas.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Koninklijke Grolsch NV: Key Facts
Competitive Positioning
Summary 2 Koninklijke Grolsch NV: Competitive Position 2014

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