Grolsch, Koninklijke NV in Alcoholic Drinks (Netherlands)

 Published On: Jun, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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The direction of the company is presently still evolving as Koninklijke Grolsch was sold by its previous owner SABMiller Plc in the second half of 2016. The new owner Asahi Group Holdings Ltd will no doubt determine a new company direction that is in line with its own ambitions for the Grolsch brand. Imported brands Peroni Nastro Azzurro and Pilsner Urquell, which the company distributes at present, were also sold to Asahi Group Holdings Ltd. At the time of writing, it is still unclear if the di...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Koninklijke Grolsch NV: Key Facts
Competitive Positioning
Summary 2 Koninklijke Grolsch NV: Competitive Position 2016

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