Heineken Mexico S de RL de CV in Alcoholic Drinks (Mexico)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Heineken Mexico is the second largest beer company in Mexico, after Grupo Modelo. The companys strategy consists of strengthening its brand positioning in the market in order to gain consumer preference. An important area of focus for the company in Mexico is to position its premium brands, which include Heineken, Stella Artois and Strongbow (cider).

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HEINEKEN MÉXICO S DE RL DE CV IN ALCOHOLIC DRINKS (MEXICO)

LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Heineken Mexico S de RL de CV: Key Facts
Competitive Positioning
Summary 2 Heineken Mexico S de RL de CV: Competitive Position 2015
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