Sirang Koohrang Co in Alcoholic Drinks (Iran)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Sirang Koohrang aims to strengthen its position in non/low alcohol beer by introducing new flavours and improving the distribution of its current SKUs. The company is attempting to increase its share at the expense of the category leader, Behnoush Iran. Greater diversification in packaging, such as introducing metal cans seems to be one of its strategies to increase its presence in the Iranian market.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 2 Sirang Koohrang Co: Competitive Position 2015
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