Tokaj Kereskedohaz Zrt in Alcoholic Drinks (Hungary)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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In 2013, a new management team took over the leadership of Tokaj Kereskedoház, which has a long tradition and an important strategic role in Hungary. As part of the new strategy, there are large investments to be made in modernising the infrastructure of its winery, to improve the quality of its wines and to promote the Tokaji brand both domestically and internationally. The company aims to consolidate the premium to super-premium positions of its wines by placing an emphasis on purchasing the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Tokaj Kereskedoház Zrt: Key Facts
Summary 2 Tokaj Kereskedoház Zrt: Operational Indicators
Competitive Positioning
Summary 3 Tokaj Kereskedoház Zrt: Competitive Position 2014

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