Union de Cervecerias Peruanas Backus & Johnston SAA in Alcoholic Drinks (Peru)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The company plans to continue expanding its portfolio gradually with products that help to attract new consumers to its base. In addition, it will aggressively rely on marketing campaigns to maintain the interest in their leading brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Unión de Cervecerías Peruanas Backus & Johnston SAA: Key Facts
Summary 2 Unión de Cervecerías Peruanas Backus & Johnston SAA: Operational Indicators
Competitive Positioning
Summary 3 Unión de Cervecerías Peruanas Backus & Johnston SAA: Competitive Position 2014

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