Zwack Unicum Nyrt in Alcoholic Drinks (Hungary)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Zwack Unicum aims to strengthen its leading position in spirits by constantly innovating and promoting its strategic brands, covering most types of domestic spirits. The company strives to overcome the challenge of decreasing margins and declining spirit sales due to rising taxes by shifting its focus onto standard and premium brands, which are more profitable. Mass media advertising and frequent special offers in modern grocery channels will continue to play important roles in attracting...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Zwack Unicum Nyrt: Key Facts
Summary 2 Zwack Unicum Nyrt: Operational Indicators
Competitive Positioning
Summary 3 Zwack Unicum Nyrt: Competitive Position 2014

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