Energy Drinks in Japan

 Published On: Mar, 2016 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
An energy drinks boom, triggered by the introduction of Burn from Coca-Cola (Japan) Co Ltd and Monster from Asahi Soft Drinks Co Ltd in 2012, continued to be seen in Japan in 2015. While the main consumers of energy drinks had previously been middle-aged men, younger generations, both male and female, also started to consume these beverages more frequently for refreshment purposes towards the end of the review period. In addition to good performances from the two major international brands, Red...

Euromonitor International's Energy Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ENERGY DRINKS IN JAPAN

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Soft Drinks Co Ltd: Key Facts
Summary 2 Asahi Soft Drinks Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Asahi Soft Drinks Co Ltd: Competitive Position 2015
Suntory Beverage & Food Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Suntory Beverage & Food Ltd: Key Facts
Summary 5 Suntory Beverage & Food Ltd: Operational Indicators
Competitive Positioning
Summary 6 Suntory Beverage & Food Ltd: Competitive Position 2015
Executive Summary
Japan's Soft Drinks Market Recovers in 2015 From the Previous Year's Decline
Social Media Becomes An Increasingly Important Promotional Platform
Intensifying Competition and Weak Profitability Lead To the Withdrawal of Japan Tobacco
Foshu Drinks Grow in Popularity Along With Rtd Mugicha
A Flat Performance in Volume Terms Expected Over the Forecast Period
Key Trends and Developments
Soft Drinks Sales Recover After A Drop the Previous Year
Social Media Having An Increasing Impact on Purchasing Behaviour
Japan Tobacco Withdraws From the Soft Drinks Market
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 37 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Japan
Trends
Definitions
Sources
Summary 7 Research Sources

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