Heineken Italia SpA in Alcoholic Drinks (Italy)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
During 2014, Heineken Italia celebrated its fortieth year of operations in the country, issuing a sustainability report which listed all of its achievements between 2008 and 2013. Within this time frame, Heineken Italia invested more than Ä3 billion in the development of its beer breweries, producing a total of 6.7 million hectolitres of beverages, 5.2 hectolitres of which was accounted for by beer. Considering that Heineken is the leading manufacturer of beer in Italy, the company has been...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Heineken Italia Spa: Key Facts
Summary 2 Heineken Italia Spa: Operational Indicators
Competitive Positioning
Summary 3 Heineken Italia Spa: Competitive Position 2014

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