Illva Saronno SpA in Alcoholic Drinks (Italy)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Disaronno Originale and Artic Vodka remain the two most important brands for Illva Saronno SpA in Italy. During 2014, the company invested in strong promotional activities for both of these brands. A partnership was launched with the interior design retailer Versace Home and a new iconic bottle was launched in a repeat of a promotion first conducted in 2013, with the promoted online with the hash tag #Disaronnowearsversace. In addition, television spots were aired during promotional campaign.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Illva Saronno Spa: Key Facts
Summary 2 Illva Saronno Spa: Operational Indicators
Competitive Positioning
Summary 3 Illva Saronno Spa: Competitive Position 2014

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