Radeberger Gruppe KG in Alcoholic Drinks (Germany)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Radeberger Gruppe KG continues to work on maintaining and securing its leading position in the German beer category by generating continuous growth. Its guiding principle is thus “value before volume”. The strengthening of its brands and building of long-term distinctive brand values is Radeberger’s strategy behind the guiding principle. Regional competency of its premium brands remains an important strategy of Radeberger, as well as a higher penetration rate through advertisements, product...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Radeberger Gruppe KG: Key Facts
Summary 2 Radeberger Gruppe KG: Operational Indicators
Competitive Positioning
Summary 3 Radeberger Gruppe AG: Competitive Position 2014

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