Coopers Brewery Ltd in Alcoholic Drinks (Australia)

 Published On: Sep, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Prior to the rise of craft beer, Coopers Brewery was the primary alternative to the mass-produced foreign-owned beers of Lion Pty Ltd and Fosterís Group. With a multitude of craft beers now sold in Australia, the role of Coopers has been challenged. Although the company continues to grow, the craft beer movement is increasingly threatening to erode the companyís competitive advantage.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Coopers Brewery Ltd: Key Facts
Summary 2 Coopers Brewery Ltd: Operational Indicators
Competitive Positioning
Summary 3 Coopers Brewery Ltd: Competitive Position 2014

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