Woolworths Ltd (Australia) in Alcoholic Drinks (Australia)

 Published On: Sep, 2015 |    No of Pages: 5 |  Published By: Euromonitor | Format: PDF
The leading player in alcoholic drinks retailing in Australia – predominately through its Dan Murphy’s chain – Woolworths Ltd will continue to play a highly influential role. It is in Woolworths’ interests to encourage consumers to trade up to more premium alcoholic beverages, and the retailer is attempting to do this through increasing the scope of niche brands it offers both through Dan Murphy’s and the more exclusive Dan Murphy’s Connections websites.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Woolworths Ltd (Australia): Key Facts
Summary 2 Woolworths Ltd (Australia): Operational Indicators
Internet Strategy
Company Background
Chart 1 Food/Drink/Tobacco Specialists:BWS in Bondi Junction
Chart 2 Food/Drink/Tobacco Specialists: Dan Murphy's in Double Bay
Private Label
Summary 3 Woolworths Limited: Private Label Portfolio
Competitive Positioning
Summary 4 Woolworths Limited: Competitive Position 2014

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