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SummaryThe beer market in the Canary Islands saw growth due to an increase in tourists and an increase in local consumer confidence. Market value out performed market growth as consumers traded up to the premium segment due to the increased confidenceKey Findings• On-premise increased share due to higher number of tourists• Especial beer saw an increase as result of increased consumer confidence• Increased popularity of multipacks saw volume of metal can increase• PL volume fell due to consumers trading upSynopsisCanadean’s Canary Islands Beer Market Insights 2015 Report provides a complete overview of the Canary Islands beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:• 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts• Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015 • Value by distribution channel 2010-2014, with 2015 forecasts • 2013-2015 selected on- / off-premise retail prices• Details of key beer new product launches in 2014 by company• Overview of the competitive landscape in the beer market, with analysis of key company performance• Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market• Data is also available in excel formatReasons To Buy• Gain an in-depth understanding of the dynamics and structure of the Canary Islands beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning• Evaluate the current emerging trends and future growth opportunities in the Canary Islands beer market to support your brand development and marketing initiatives• Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability• Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage• Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company• Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Canary Islands beer market• View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects