Beer in China

 Published On: May, 2017 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
Young people, specifically millennials, tend to get the attention of beer manufacturers as it is considered they will be the main growth engine over the forecast period. For sustained volume growth, brewery companies have been forced to develop high-quality marketing strategies to appeal to the younger generation and boost volume sales. GBO Anheuser-Busch InBev has been always at the forefront of marketing innovation. For example, it held or sponsored multiple music festivals and cooperated with...

Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BEER IN CHINA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background\
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Category Data
Table 1 Sales of Beer by Category: Total Volume 2011-2016
Table 2 Sales of Beer by Category: Total Value 2011-2016
Table 3 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 10 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 13 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 15 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 17 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 18 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 China Resources Beer (Holdings) Co Ltd: Key Facts
Summary 3 China Resources Beer (Holdings) Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 China Resources Beer (Holdings) Co Ltd: Competitive Position 2016
Executive Summary
Volume Sales of Wine and Spirits Record Steady Growth
the Performance of Rtds Is Negatively Affected by the Recession, A Stockpiling Issue and Fading Consumer Enthusiasm
Domestic Manufacturers Continue To Play A Leading Role Within Alcoholic Drinks
Internet Retailers Are Crucial Within China's Alcoholic Drinks Industry
Recovery of Alcoholic Drinks Is Expected Over the Forecast Period
Key Trends and Developments
Premiumisation Persists Across Most Categories Within Alcoholic Drinks
Cross-regional Acquisitions Contribute To A More-centralised Market
Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation
Key New Product Launches
Summary 5 Key New Product Developments 2016
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons (no Apparent Consumption)
Sources
Summary 6 Research Sources

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