Beer in Germany

 Published On: Jun, 2016 |    No of Pages: 43 |  Published By: Euromonitor | Format: PDF
After the performance of beer in 2014, which owed its success to the FIFA World Cup and pleasant weather in the first half of the year, beer continued its decline in 2015. In addition to demographic changes in Germany, which have been driving the declining consumption of beer domestically for years, the absence of a major sporting event and the relatively unfavourable weather conditions also contributed to the overall decline of beer in Germany in 2015. Decreasing beer consumption can partly be...

Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN GERMANY

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Brauerei C & A Veltins GmbH & Co Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Brauerei C & A Veltins GmbH & Co KG: Key Facts
Summary 3 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 4 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2015
Executive Summary
Consumers' Focus on Health Has A Negative Impact on Alcoholic Drinks
the Emphasis on Traditional Brewing Style Appeals To German Beer Drinkers
in Light of the Premiumisation Trend, Spirits Sees Stronger Value Than Volume Growth
Branded Products Continue To Enter Discounters in Germany
Health Concerns and Sociodemographic Changes Negatively Impact Forecast Growth
Key Trends and Developments
Premiumisation Proves To Be A Defining Trend of 2015, and Offers Spirits Growth Potential for the Future
Non/low Alcohol Beverages See Strong Growth Across Multiple Categories
Discounters Expand by Listing Well-known Brands in Alcoholic Beverages
Key New Product Launches
Summary 5 Key New Product Developments 2015/2016
Market Background
Legislation
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Statistisches Bundesamt
Sources
Summary 7 Research Sources
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