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Advanced Wound Care (AWC) Market – Helping Wounds Heal Faster

Posted in Healthcare Services by Adolf on Sep 26,2022 4503

Chronic wounds can be defined as wounds that have not undergone an orderly and timely repair process to produce anatomical and functional integrity within 3 months or wounds that have undergone a repair process but have not established sustained anatomical and functional results. According to the cause, the Wound Healing Society classifies chronic wounds into four categories: pressure ulcers, diabetic ulcers, venous ulcers and arterial insufficiency ulcers.

As per a study published in Elsevier in 2018, the rough prevalence rate for chronic non-healing wounds in developed countries is 1% to 2% of the general population similar to the prevalence rate for heart failure. Chronic wounds have a significant impact on the health and quality of life of patients and their families. They can cause pain, loss of function and mobility, depression, pain and anxiety, shame and social isolation, financial burden, long-term hospitalization and chronic diseases, and even death. Therefore, to properly treat chronic wounds, advanced wound care products are required, which in turn is expected to drive the Global Advanced Wound Care market.

Healthcare professionals use specialized wound care devices. It is a clinical technique to facilitate an efficient method of wound healing. Advanced treatment for wound care uses moisture therapy, which offers a moist micro-environment that promotes the process of natural healing. Film and foam dressings, hydrogels, alginates, and hydrocolloids are the materials used in wet wound care. In addition to maintaining a hydrated environment, this therapy also maintains the temperature constant, facilitates air supply, eliminates dead tissue, protects the site from exogenous infection, and relieves the pain associated with changes in dressing. In contrast to conventional wound care products, advanced wound care products have higher absorption ability, such as gauze, sponge, plaster and wadding, which is necessary to avoid wound infiltration. They also allow the exchange of oxygen and block the entry of microbes into the wounds at the same time, maintain moisture, and help build new tissues.

Global Advanced Wound Care Market was valued at US$ 10.44 billion in 2021, growing at a CAGR of 10.82% during the forecast period from 2022 to 2027, to reach US$ 19.29 billion by 2027. The demand for Advanced Wound Care is predominantly associated with the rising incidence of chronic wounds associated with various chronic disorders such as diabetes, cancer, and also with rising incidence of active wounds comprising burns, surgical wounds, among others, increase in the ageing population, increasing awareness of proper wound care management, rising funding for wound care research, and technological advancements in wound care product offerings.

 In addition, major market manufacturers are focusing on developing technologically advanced wound care devices. For instance, in March 2020, Smith & Nephew launched PICO 14 single use negative pressure wound therapy system (sNPWT). This sNPWT system has pump duration of around 14 days and requires less user intervention. Thus, newly developed advanced wound care devices may help in contributing to patient management that will augment the Global Advanced Wound Care market growth during the forecasted period.

In Advanced Wound Care product segment, the dressing segment is anticipated to hold the largest market share in the year 2021. This is owing to the availability of wide variety of advanced dressings such as foam dressings, silver dressings, and film dressings, among others. Also, foam dressing among all the dressing categories is projected to have a lucrative growth during the forecasted period as these are usually made of polyurethane foam making it hydrophilic. The rate of absorbency differs with their composite and thickness. However, some provide absorption capacity up to 7 days. The advantages associated with foam dressing such as moisture wound healing, non-adherent nature, and bacterial barrier are further increasing their demand.
Additionally, a new development in the dressing product lines and new product launches are bolstering the segment growth of the Advanced Wound Care market during the forecasted period. For instance, in April 2017, Convatec has launched Foam Lite, light, flexible silicone foam dressing for managing low to non-exuding chronic and acute wounds.

Among all the other regions, North America is expected to dominate the overall Advanced Wound Care market in the year 2021 and continue to do the same during the forecast period from 2022 to 2027. This domination can be primarily attributed to the rising prevalence of chronic conditions that ultimately resulting in chronic, surgical, and traumatic wounds, rising incidence of burn injuries, increase in expenditure on surgical and chronic wounds, and technological advancements in this region.

Further, the US represents the largest market worldwide supported by developed healthcare infrastructure and rising healthcare expenditure. Also, according to the American Burn Association (ABA) National Burn Repository 2019 flame burns are still the majority of injuries in the US (43%), with scalds second at 34% followed by contact at 9%, electrical burn injuries (4%), chemical (3%) and other (7%). Moreover, diabetic foot ulcer, a type of chronic wound in diabetic patients may also contribute to the market growth in the region due to rising cases of diabetes. For instance as per the National Diabetes Statistics Report 2021, approximately 34.2 million people have diabetes which comprise 10.5% of the US population. Thus these critical conditions are likely to increase the risk of developing chronic wounds thereby augmenting the market for advanced wound care market. In addition, rising surgical procedures is also one of the major factors driving the Advanced Wound Care market growth.

Asia-Pacific region has the future potential growth for the Global Advanced Wound Care. This is due to the rising burden of geriatric population who are susceptible of developing chronic disorders. Rapid urbanization, increase in disposable income, penetration by emerging local players in the market, rising awareness related to advanced healthcare technologies is likely to surge the Advanced Wound Care market during the forecasted period.

Some of the key market players operating in the Advanced Wound Care market includes Smith & Nephew Plc., Mölnlycke Health Care AB, ConvaTec Group, 3M Group, Accel-Heal, Zimmer Biomet, B. Braun Melsungen Ag, Cardinal Health Inc., DermaRite Industries LLC, Lohmann & Rauscher, Hollister Incorporated, Welcare Industries SPA, Mil Laboratories, among others.


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