Air Conditioner Market of India- Gaining Profit in a Cool Way


Feel the Cool Breeze!!

Air ConditionerIt’s too hot outside, you are perspiring profusely. You are looking to get some relief from that hellish inferno burning you out. You dash homewards, rush inside and turn a device and in a few moments a cool breeze of air comes out of it, bringing down the temperature, cooling you down along with the room as well. This device which turns around the ambience is known as Air conditioners. These home appliances are mainly designed and built to change the air temperature and humidity within an area, generally used for cooling and sometimes heating depending on the air properties at a given time. The cooling is characteristically done by means of a plain refrigerant cycle, but at times evaporation is applied, normally for comfort cooling system in buildings and motor vehicles.

This consumer electronic appliance has found quite a good market worldwide and in India. In a way it has become a regular equipment almost in every household and office. There are different types of air conditioners available in the market. Window AC, Split AC, Cassette AC, Verticool Split AC, Concealed AC and Roof AC. The multi-brand Electronic retail showrooms are flooded with various kinds of air conditioners. They differ on the basis of power and cooling capacity and range from 0.8 ton to 5.0 ton and above. Their compressor type varies from rotary, Scroll and reciprocating. They are also differentiated on their power consumption depending on the star ratings 2 to 5 star. The features include auto restart, deodorizing Filter, de-humidification, fuzzy logic, air swing, remote control, inverter, hot & cold climate control. Also, there are designer patterns and colors to match the interiors of the house or office as well.

Companies like Hitachi, Daiken,Bluestar, Panasonic, Samsung, Voltas, LG, Onida, Carrier and General Electric are key players in the Indian air conditioner market. The sales of these cooling gadgets are specifically high during the summer season. In India at many places, the temperature soars above 40 degree Celsius, making the heat quite unbearable. At such times, these equipments become a life saver. Some of the ACs even come with intelligent sensors by which it can automatically sense the ambient temperature and set its cooling pattern along with turning itself on or off by sensing someone’s presence in the room.

According to a market analysis report, the Indian air conditioner industry is expected to grow at the CAGR of around 13% during 2013 to 2018. Northern and Southern regions are leading contributor to the air conditioners market revenue in India, where, Delhi and its suburbs account for highest demand. This is because of rising temperature, disposable income, population and booming real estate sector in the country. Therefore it can be said that these chilling machines are selling like hot cakes!