Books are said to be man’s best friend. It not only works as a companion for him but also provides infinite knowledge to him. Our association with the books begins right from the childhood. It opens a whole new dimension of knowledge and information for us. It gives us the gateway to know the world, learn new things and share new ideas. If knowledge is your forte, then books help you build the walls of it. From fun filled fairy tales to career building thesis and theories, books contain an infinite world in it. Be it at home, at school, at library, at airport, books accompany us everywhere. Books are a collection of information data, accumulated together on set written, printed or illustrated on pages bind or attached together. Books have something for people of all age, all society, and all backgrounds. It is not only a medium of learning and exchanging information, but it is also an avenue for the people of different cultures and philosophy to get on the same page.
There are many types of books available. They come in various shapes and sizes. A Story book, academic books, Novels, medical books, comics, magazines and the latest addition to it is E-books. Books are sold and bought widely on a regular basis all across the globe. Right from a toddlers school to grown up’s office, there is no place; where they aren’t used. While the comic strip is popular among the kids, novels are hot favorites among the teenagers and the elder people. Fashion, film and business magazine also has a separate fan followings. Many individuals have made a career out of writing books and have become famous personalities. J.K Rowling, Tom Clancy, Agatha Christie, Fredrik Forsyth are some of the examples. Huge libraries have been setup around the world to collect and store the collection of books gathered from world across. There are several publication companies present in the market who publish various types of books belonging different groups and categories. Publishers, apart from printing they take charge of publicity, marketing of the books too. The circulation departments are responsible for promoting and increasing sales and circulation. Book publishers specifically, promote new books by creating elaborate promotional campaigns including book signings and public appearances by the author. Since many novels have broken sales record worldwide, it is the most lucrative channel for the publishing houses. General publishers have tie-up with several institutions, companies and libraries where they supply the books needed by them.
As the paperless notion is adapted due to environmental concern and as a step of eco-friendly terms, the E-book concept is speedily catching up. Today e-books are available in the form of CD and online book form. They can be even viewed on your tablets and smart phones by downloading. Audio book is also another form which is coming up fast. According to book market research analysis it is predicted that the e-book sales can reach a record $8.2 billion dollar by 2017 worldwide. Hence books just not help you in increasing your sales; it also helps to earn you a good amount of revenue.