Business SWOT Analysis


An organization or economic system where goods and services are exchanged for one another or for money. Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.

There are 3 types of business forms:

  • B2B
  • B2C
  • C2C

What is SWOT Analysis?

It refers to strength, weakness, opportunities, and threats.

Why do we need SWOT Analysis, what are its benefits and so on?

It gives us the total knowledge about the market strength, weakness, opportunities, and threats. For a small or any other type of business SWOT analysis is the basic necessities. It helps us to acquire the related abstracts about the market and its competitive level. The analysis provides us about our strength and weaknesses and gives us opportunities when we reach to the accurate level of analysis and adapt it in our business.

In micro economy, mostly entrepreneurs focus on competitor’s strength and weakness and improve their own level of marketing. In macro economy, entrepreneurs focus on opportunities and threats by improving their strengths over weaknesses.

By this analysis the corporate sectors can change unfavorable conditions into favorable one. It is very crucial to manage the business data. So a demonstrative analysis is important. Any minute mistake is a downfall in the business. So the head of business should operate their strength so ethically that they can hide their weakness too, to achieve opportunity.

Things corporate society should take care of while doing SWOT Analysis:

  • Proper maintenance of capital
  • Proper employees
  • Material handling
  • Flexibility
  • Forecasting
  • Innovation
  • Intelligence
  • Well defined objectives

A businessman should have proper visualization or forecasting about the objectives he set. And for that he has to undergo SWOT analysis and work upon it in order to make a profit. Rational decision making is must. Without a proper decision making no business can survive. A proper recruitment is must.

After a proper recruitment on SWOT, a businessman can handle any unfavorable circumstances if occur. Not only SWOT Analysis but we also come across the environmental scanning. Environmental scanning is the acquisition and use of information about events, trends, and relationships in an organization’s external environment, the knowledge of which would assist management in planning the organization’s future course of action.

“Think before you speak, Action speaks louder than words”


These lines are true in nature. Any corporate society should go through proper analysis so that they can avoid any unfavorable conditions. And our result in the end is the only one thing that matters.So every step should be well synchronized. A proper plan will lead us to the best results we desire. A company should adopt PODSCORB to analyze their SWOT. PODSCORB Means planning, organizing, directing, staffing, coordinating, report, budgeting. If companies maintain their PODSCORB well and analysis their SWOT the company can balance their wealth in economy and can achieve enormous heights in an economy.