Let’s meet up for a cup of coffee…I’m sure most of us could relate to this. Meeting up for a cup of coffee has become synonymous with cafe culture. Café culture was unknowingly popularized by F.R.I.E.N.D.S, the famous US sitcom. On a daily basis, the characters would end their day at the coffee shop. This culture gained a rage amongst youngsters. Not only an old culture was revived but related business flourished under them.
The original coffee culture was started much before that. It was during the 14th century in turkey that people would meet for coffee. Coffee shops were originally social, creative and intellectual hubs in the Europe and the Mediterranean. By the 18th century, cafés in London became an assembly of writers, socialites, poets, and artsy people. Most of the times they were also a center for business and political meetings. Nothing has been changed since then. Fundamentals of today’s coffee houses have their origins from them. The environment or the ambience is tastefully designed keeping a very relaxed theme in mind. The services provided in the cafés are much slower than that of normal restaurants. Everyone goes there to relax. There are certain Cafés that attract certain people. Like writers’ café or readers’ café here like-minded people come and build their contact, socialize and talk about the latest happening around the world.
What’s making this culture so popular?
According to a market research report, it is estimated by 2015 there will be more than 4000 coffee retails in India and the cafés are growing by 6% a year since 2000. The general coffee consumption in the country is around 1 to 1.1 lakh tonnes. As per estimates, the cafe segment in the urban markets will be around 20% higher. Some of the contributing factors to the growth area are:
1. Favorable demographics.
2. Growing population
3. Rising income level.
4. Good advertising and marketing.
5. Better ambience and setting.
The café culture is here to stay. This can be easily concluded with the number of new coffee shops coming up and foreign marketers investing and opening up a more and more franchise in the town. There has been an evolution of café culture since the time of traditional café like, kissaten in Japan, luncheonettes in Brazil and, pastane in Turkey. New and better cafés are open to serve the customers; they are forming new social norms, traditions and are changing conception of café.