Consumer Goods Archive

Welcoming Brazil – New Trendsetter of the Beauty Industry

Have you ever noticed a crowd of Brazilians on the beach, or in the football stands, or strolling along city streets? One thing stands out – they have style. Brazilians like to look and be beautiful, for

4K – The New Standard

4K – a word I’m sure you may have heard a lot around these days. There’s a certain buzz going on regarding same, a hype if you will. You might wonder, what’s so special about it. Its
Dec 19, 2017

The “iPhone X” Dilemma

Usually, if you were to spend anything near or above $1000 on a piece of technology, it would be considered an absolute necessity. As a technology enthusiast myself, I would spend such an amount on say a
Oct 23, 2017

Change in Consumer Preferences Calls for New Range of Hybrid Outdoor Apparels

pixNow-a-days, outdoor activities are becoming extremely popular amongst young adults who like to take frequent ‘healthy breaks’ from their busy, competitive schedule. Wondering what ‘healthy breaks’ are? Well, these breaks include activities that freshen up the body

Indian Banks Soon To Offer Personal Loans Through ATMs!

Can we imagine a life without ATMs and ATM cards? Very difficult, right? Automatic Teller Machines (ATMs) have made the process of banking and money transfer very simple and convenient for us. It is possible to shop,

Patanjali alters the Indian FMCG market, challenges MNCs

Baba Ramdev’s Patanjali is one of the fastest growing brands in India. The label, which claims to use only natural ingredients in all its products, has grown into an INR 5,000cr company in less than 10 years.

The Indian Fairness Market and the Unfair Colour Discrimination

India is a country famous for its culture, natural scenic beauty, history, Bollywood, festivals and….beautiful women. Indian women, according to many beauty experts, are the best-looking women on earth. From popular painter Raja Ravi Varma of the

5 reasons why the US Weight Loss Market is Shrinking

For years, the US has been battling with concerns over obesity and overweight, with over 68.8% of its adult population falling under ‘overweight or obese’ category. However, increase in health consciousness and awareness has encouraged 77% of

Results for the Pre-Festive Season in Indian E-commerce is out and this is what it looks like

The festivities are just a few days away and there’s a rat-race among the e-tailer already. In fact, in the mid of all the crazy promotions (every second advertisement on TV is an e-commerce brand) under the

Global Baby Product Industry 2015

Baby Food and Formula industry is BIG, how big you ask? It is estimated to be a $35 billion market by the end of 2015. This is when the overall birthrate curve around the world is on