Social media is a very strong tool to promote anything. From a pen to a celebrity, there is nothing in the world which couldn’t be promoted by social media. In this technological age where people rely on virtual space for everything, it would be a waste if things are not promoted on social media. One industry that heavily benefited from this is tourism. Tourism industry always relied on word of mouth for their promotion. Using social media is a blessing in disguise. From uploading pictures to writing great reviews about the cuisine, tourist destinations to art and architectural monuments most of the countries are virtually building their brand.
Tourism is mostly travel for business, leisure or for recreational purpose. It involves people travelling from one state or country to different place leaving behind their usual environment for some time. Tourism has different categories like medical tourism, religious tourism, educational tourism, creative tourism, Eco tourism etc. Social media have affected each and every category by promoting.
China is a beautiful country which has more than 60 million tourists arriving every year. China saw a slow growth last year with only 7.8% in the annual growth rate expansion. But the tourism market is slowly changing. China’s tourism industry depends heavily on domestic tourism. A market research report states that the china’s domestic market is set to grow at a compound annual growth rate (CAGR) of 26.17% by the year 2017. And the market value will be over US$1.2 trillion by 2017.
With social media becoming a rage, China will surely see a growth in their tourism market.