Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to consume multivitamins and minerals in the form of capsules and tablets. Increasing health awareness has also led consumers to shift to customized dietary supplements that are specific to their biological requirements. Consumers have become increasingly inclined toward a healthy lifestyle and additional nutrition. With changing preferences due to increased health awareness, consumers are increasingly seeking dietary supplements in their daily lifestyles.

Dietary supplements are substances that you can take to enhance your diet or reduce your risk of developing health problems like arthritis or osteoporosis. Dietary supplement ingredients are sometimes mixed into foods and beverages. A doctors’ prescription isn’t required for these food supplements. People take dietary supplements for a number of reasons, i.e. to maintain general health, to support their sport & mental related performance etc. 

Hence, the applications of dietary or food supplements are wide. They are used in cardiac health, bone & joint health, improving overall nutrient balancing, energy-weight management and immunity-digestive health etc. The energy & weight management application has 29.4% of the market share. The supplements are sold at pharmacies-drug stores, online platforms and supermarkets/hypermarkets also.

The factors like growing health awareness, urbanization and personal well-being will boost the consumption of dietary supplements market in the forecast period of 2021-27. The global dietary supplements market size was valued at US$ 148.35 billion in 2021 and is expected to expand at a CAGR of 8% from 2021 to 2027. Over the past couple of years, there has been a rise in concern over the prevention of osteomalacia, which is a vitamin D deficiency disease that causes bone pain and muscle weakness. Such diseases are prevalent in the North American as well as European regions. This has led to a rise in demand for vitamin D dietary supplements in these regions since the consumption of dietary supplements has been on the higher end.

The global dietary supplements are rich in vitamins, minerals, amino acids & probiotic supplements, etc. Among these, the vitamins segment is leading the market in terms of value share. All of these supplements come in a variety of forms like tablets, capsules, gummies, soft gels, powder and liquid, energy bars etc. forms. The children and teenagers like to eat the gummies and soft gel forms. Such dietary supplements can contain minerals, herbs or other botanicals, amino acids, enzymes, and many other ingredients.

The tablet form is widely consumed and boasts easy availability, affordability, a wide range of dosage patterns, easy packaging, storage, and cost-effectiveness. Tablets also have a high shelf-life and thus find higher preference than other formats of dietary supplements. Tablets are very customizable in terms of size, shape, and colour.

The majority of the dietary supplements are consumed by adults, yet certain individual need them especially to protect against birth defects, women who may get pregnant should ingest 400 mg of folate each day, either through food or supplements. Folate is a B-vitamin that is required for the production of genetic elements such as DNA. If you're a vegan, have food allergies or lactose intolerance or have trouble digesting or absorbing nutrients, dietary supplements may be beneficial to you.

Following North America, Asia-pacific is the fastest-growing region among all in the global dietary supplements. The adoption of dietary supplements is at the beginning phase in Middle East & Africa compared to other regions. European regions consumed the highest amount of probiotics in 2021. The US has the highest market share followed by China, Japan and so on. Food supplements are in high demand in countries such as the United Kingdom, France, and Italy. This is due to a growing emphasis on preventing illness or disease rather than focusing on the absence of disease. The growing popularity of organic and herbal items is also helping to increase the food supplement industry.

The covid-19 pandemic has impacted the dietary supplements market as the lockdown restriction and lack of transportation disturbed the year-on-year growth. Though the immunity boosting, digestive health-related and vitamin C, vitamin D, zinc, vitamins & minerals demand was high during the pandemic. On the other hand, the upsurge in the demand for supplements after the covid-19 has risen. So, the immunity providing food and nutrition demand leads to the manufacturing of dietary supplements.

Major Companies present in the market include Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbiaplc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Bionovainc,., Ayanda GmbH, Arkopharma Laboratories Company Limited and  The Bountiful Company among others.