Healthy Tea on the Go

Posted in Food by Adolf on Feb 25,2019 518

I have always been a teaholic and increasing number of benefits I seem to like it more. For many years, tea has been used for a number of medicinal purposes, helping to improve and protect our health. Speaking about the miracle drink, green tea boasts many health benefits. Consisting of antioxidants, it helps repair damaged cells within the body, promote good health and even prevent cancer.

Green Tea,Being a tasteless concoction, many tea companies have introduced flavors like ginger-green tea, lemon green tea etc. With a hasty lifestyle, there are now more ways to get the healthy benefits of tea without investing time in preparing the perfect cup boiling kettles of water. Long gone are the days wherein a soda can or bottled water was carried to quench the thirst while travelling. In recent years, many beverage brands have started offering interesting flavors and combinations of ready-to-drink teas.

Ready-To-Drink(RTD) Tea refers to Tea-based or tea-flavored beverage in a ready-to-drink format. It comes in different flavor variants, such as black, green, red, oolong, jasmine, and fruit among others. Among them, green tea-based RTD tea is performing well as it is considered to be a healthier alternative to other teas.

All the medicinal and functional benefits provided by the consumption of green tea have triggered the growth of the overall green tea market, including the RTD segment. Ready-To-Drink Green Tea is steadily increasing in popularity among Europe consumers and sales are expected to continue to grow.

Barriers to entry are high for the Ready-To-Drink Green Tea industry, with high market share concentration leading to strong price competition and market domination by well-established brand names. Brand Voice, Pricing, Strong distribution network as well as package all impact a lot on the end-consumption market and consumers' Choice.

According to the report by Bharatbook, the worldwide market for Ready-To-Drink Green Tea is expected to grow at a CAGR of roughly 7.5% over the forecasted period of 2019-2024. This report focuses on the Ready-To-Drink Green Tea in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. Also, it categorizes the market based on manufacturers, regions, type and application.

Despite being an ancient beverage, tea is the one with very modern health benefits. The health benefits of tea are more prominent now, than they were a few centuries ago. In the modern era, tea is now being served in a style that suits every lifestyle.
To get the product scope, market overview, market opportunities, market driving force and market risks, visit the link on Global Ready-To-Drink Green Tea.


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