World’s fourth largest railway network, the Indian Railway’s ticketing arm (Indian Railway Catering and Tourism Corporation) IRCTC seems to enjoy the partnership act. Of late, the establishment is going around with a partnering spree, after the much talked collaborations with Internet companies like Amazon and Paytm now it has joined hands with Mydala in order to offer deals and offers to its passengers while they book their journey tickets.
Mydala, the new kid in E-commerce:
Founded in 2009, Mydala is a New Delhi based company which deals in providing exciting group coupon offers and several other e-commerce related deals. It’s an excellent cost effective solution for brands and merchandisers along with service providers from various industries as it enables them to find their target audience with limited efforts and within the shortest duration possible.
Although being a new entry into the e-commerce coupon business, the company has a business covering 4 million transacting clients on a monthly average and is able to get through retail business worth $50 million every month.
Mydala has optimum reach at the tier 2 and 3 cities, covering around 196 cities, hence this partnering is ought to prove profitable for the people who visit IRCTC.com as most of them are looking beyond the primary ticket reservation process. The e-commerce company will be handy in providing exciting offers and lucrative discounts from different parts of the country.
IRCTC is at ease with such a partnership deal as it will enhance travelers’ experience and help keep up its commitment of satisfying its travelers to the max.
E-commerce companies see IRCTC as a mass marketing platform with a massive average of 1.2 million visitors every day.
This is probably the smartest part of the coming together as it is well known that IRCTC is among the busiest websites around the globe. This business partnership is amicable for both the concerns as both their purposes will be fetched. More importantly, it’s a WIN-WIN situation for the customers as they can pre-plan their trips (entirely) well in advance and avail attractive discounts on their accommodations, dining and travels.
This news of partnering is still in its early stages as nothing much has been exposed, however projections are such that this too will be on lines of the partnerships with Amazon.com and Paytm where IRCTC will earn commission with every successful transaction with the bidding price as the base.
Some real profit making days ahead for rail travelers in India!!!