Newspapers – Circulating the Ups and Downs Factor


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What do you look for when you open your door early in the morning? The newspaper! A thing which goes daily with your morning tea. Be it in house, in the bus, in the park or at the airport or railway station, it plays as companion everywhere. A compilation of paper pages filled with news from all around the world. Without it the whole days seems to be incomplete. They hold a very specific place in the human society. It is a periodical publication comprising news relating current events, informative articles, diverse features, editorials and advertising. Daily tabloids usually publish stories on local and national political events, personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an article page containing editorials written by an editor and columns that articulate the personal opinions of writers. The newspaper is normally financed by paid subscriptions and advertising.

With the industrial revolution and emergence of printing press, the newspaper curriculum gained momentum. They became not only a medium of information but also a tool of uprising. In many freedom struggles, it played a vital role in spreading the message and accumulating the freedom fighters together. Be it the American war of independence or Indian freedom resistance.  Newspaper industry thrives on the journos that wander all around the world in search of news items and then report back to their respective press house. It is in the form of writing along with photographs too. Apart from that, it includes opinions, criticism, persuasion, obituaries; entertainment features such as crosswords, sudoku and horoscopes, weather news, forecasts, lifestyles, food and other columns, reviews of movies, radio, television programmes listing, plays and restaurants, classified ads, display ads,  inserts from local merchants, editorial cartoons, gag cartoons and comic strips. Some of the big names in the global newspaper market are The Daily Herald, Wall street Journal, the Hindu, The Times of India, The Daily mail and The New York Times. Now, along with the technological advancement, you can even view e-paper online via laptop, computer or even mobile and tablets. The newspaper market has seen glorious days in the past as it was the only medium of information apart from radio and television did not develop so vastly hence it held a dominating position in the news industry.

However, the scenario has changed in the recent times. There has been a flood of television channels and every news broadcast is flashed instantly. People get all the info instantaneously. It is more detailed as they are presented in audio-visual format and the live telecast of them avails you all the facts you need to know at that point itself rather than awaiting for the press release of next day. The news applications, social media, online search engines has also done its damage to the newspaper business. Apart from that, the industry has faced down by the towering newsprint costs, declining advertisement sales, the loss of much classified advertising and abrupt drops in circulation. In current years the number of newspapers slated for closure, bankruptcy or severe cutbacks has risen.

According to a market analysis report, the newspaper industry has generated revenue of $169.6 billion in 2013, down 2.2% compared with 2012. The main type of printed tabloid is the paid for daily newspaper, and there are about 12,500 of these newspapers published all around the world. Every day, nearly 500 million people buy a newspaper and about 2 billion people read a paid-for newspaper.Furthermore, they account for about 21.0% of the global advertising market.