Indian honcho company Reliance Industries Limited (RIL) has finally got it rolling; the project that was long awaited at last has seen the light as its chairman Mr. Mukesh Ambani launched the prestigious telecommunication expansion of the group on the 28th of December 2015-83rd birth anniversary of Reliance group founder Dhirubhai Ambani. The subsidiary group (telecom arm) will be branded as Reliance Jio Infocomm and is planning to cater every segment of the telecommunication and broadcasting services. The first ever announcement was made at the 41st annual meet of the group and the trails were underway since August 2014 until the start of 2015. Soft launch of the Reliance Jio Infocomm happened by the end of 2015, there were more than 100,000 4G enabled SIM cards distributed to employees across India-the full-fledged commercial services for all is tentatively coming up by March 2016.
The 4G Game is ON:
India has become a country which is extensively using mobile internet; the current scenario is such that 2G is an outgoing technology and 3G is the most used version. 4G will be a big leap over all the present techs according to the industry insiders. The technology will enable an anytime Internet access on multiple devices (smartphones, laptops, desktops and others). The available speed on 4G networking will be the fastest as compared to any previous networks; in China the test speeds are recorded to be up to 100Mbps (mega bits per second) that too when the user with the device is in motion.
Reliance according to its beta version has posted a peak speed of 70Mbps, however the normal speed is clocking around 15-35 Mbps most of the times. The company is gearing up to flip the telecom industry to a better side as it holds the largest quantity liberalized spectrum in India,
“Reliance Jio holds total of 751.1 MHz spectrum across 800, 1800 & 2300 MHz bands with a cumulative investment of around Rs34000 crs”
However, the road won’t be as smooth as it is visible for Jio as there is stiff competition from companies such as Airtel, Vodafone and Idea. All of these operators have already started their 4G services and hence Jio, the newest kid in the block will be facing a tough time trying to space out a position for itself.
Reliance Jio playing hard to outstand:
The company is already on to the job as its management is working round the clock to cater the market at the earliest. According to the latest declaration, it is soon coming out with LTE-ready mobile handsets under the brand Lyf. This will surely speed up the commercial launch as the handsets are expected to be roll out anytime during the mid of January, 2016.
The entry of Reliance Jio Infocomm is expected to spread usage of 4G and if the service lives up to its claims, there will be tremendous increase in Internet speed in India and this in turn will provide greater-better knowledge which will be usage in different sections of business and personal lives.
Moreover, this is just the tip of a gigantic iceberg as the group is planning to expand into direct to home (DTH) services along with all other possible IT solutions at an average monthly expense of less than 500 INR.
This is sure the start of a developing story…..Stay tuned!!!