The Rising Stock of Mobile Gaming

607 views

Video games have seen constant evolution and we are at an age where there are Complex 3D graphics, immersive gamelplay, Augemented Reality (AR) and Virtual Reality (VR). Animations so beautiful it makes you wonder whether it is for real. So is the case of Mobile Gaming. Once a small part of the giant videogame industry, mobile gaming now finds itself on par and beyond the regular and traditional gaming confines, namely, Personal Computers (PC) and Consoles – Playstation and X-Box.

Mobile gaming is just over two decades old with the very first moble game launched in 1994. The phone launched by Hagenuk was called the MT-2000 and came pre-installed with Tetris, an instant classic and one which every gamer and non-gamer would know. 1997 saw the launch of Snake by Nokia, another very popular and successful game.

Since then mobile games had been distributed either by carriers themselves or third party portals including the internet till date. The true evolution of mobile gaming and apps in general came in the form of Apple’s iOS App Store, launched in 2008. The App store became an instant hit as you could conveniently get all the apps you required in one place. This changed the way average consumer interacted and behaved with mobile gaming and widened the marginal market of mobile gaming.

Every owner of a smartphone, old and new started downloading these apps from the App store. Since 2010 there has been a constant rise in mobile gaming; as evident by mobile gaming carving its place in the global gaming industry and turning itself into a force to be reckoned with. Everything today has an app optimized for mobile. The quality of these apps, especially games are most of the times on par with the consoles. The ability to link these games to social media have only blown the market wide open. You can play with anyone round the globe in real time, including your peers.

There are multiple generes in mobile game which are traditionally be used to define games for PC and Consoles. Some of the key players in the mobile making market are Zynga, Glu Mobile, Gameloft and also giants like Electronic Arts (EA), Ubisoft, Square Enix etc. The market for mobile gaming is so vast that according to a report, it will make up for 42% of the revenue of the global gaming industry by the end of 2017. Millions of people now play mobile games on a daily basis. Games like Candy Crush, Clash of Clans, Temple Run, Subway Surfer etc. are only some popular examples. There’s a new game launched every other day in the various app stores.

Mobile gaming doesn’t show any signs of slowing down. Rightly so considering the ease and convenience of mobile gaming. There are micro transactions in order to buy in-game items, all of it in the palm of the user’s hands. Mobile gaming is expected to represent over half of the gaming market by 2020 and it would be fare to say, mobile gaming is here to stay.