The French Confectionery Market: What Consumers Eat and Why?

 Published On: Oct, 2013 |    No of Pages: 62 |  Published By: Canadean | Format: PDF
Request Free Sample

Product Synopsis

This report provides the results for the Confectionery market in France from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Confectionery market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak state of the French economy has led consumers to review their consumption of most CPG products, particularly non-essential ones like Confectionery. Since the global financial crisis of 2008–2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data -analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: chocolate, gum, and sugar confectionery.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumption of Sugar Confectionery tends to decline with age, with 77% of Kids & Babies consuming Sugar Confectionery compared to 61% of Older Consumers. However, high consumption by Kids & Babies and Tweens & Early Teens could be threatened by parents’ increasing concerns for their children’s sugar consumption. While the overall numbers of children consuming Sugar Confectionery may remain the same, their consumption frequency may decrease.
The Confectionery market is dominated by the Chocolate category, which alone constitutes 68% of the total market by value. Sugar Confectionery is the second-largest category, followed by Gum.
Not only do a large proportion of French consumers, in certain categories at least, highlight that the Indulgence trend has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting them, in the right categories, is essential to success. Other important trends to target are Personal Space and Time and Better Value for Money.

Key Highlights

Older Consumers are the most valuable age group, with a 31% share of the Confectionery market by value. However, their consumption is proportionate to the size of the age group, which accounts for 29% of the population. The fact no age group consumes disproportionately means that marketers need to target a range of differentiated products at different age groups in order to maximize their revenues.
The two largest retailers in France dominate the Confectionery market with a combined share of 55% of the market by volume. This gives these retailers a strong bargaining power with their suppliers.
Private label penetration is low in the Confectionery market in France; highest in the Chocolate category where 20% of the volume distributed is private label. This is partially a result of the very strong marketing presence of brands in a highly competitive market.

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Confectionery Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Chocolate
3.2.2 Gum
3.2.3 Sugar Confectionery
3.3 Behavioral Trends and Market Value
3.3.1 Chocolate
3.3.2 Gum
3.3.3 Sugar Confectionery
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Chocolate
4.1.2 Gum
4.1.3 Sugar Confectionery
4.2 Consumer Profiles by Product Category
4.2.1 Chocolate
4.2.2 Gum
4.2.3 Sugar Confectionery
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Confectionery Brand Choice and Private Label Consumer Penetration
5.2.1 Chocolate
5.2.2 Gum
5.2.3 Sugar Confectionery
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Confectionery
6.1.2 Chocolate
6.1.3 Gum
6.1.4 Sugar Confectionery
7 Consumption Impact: Market Valuation
7.1 Confectionery Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Confectionery Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Confectionery Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Confectionery
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Chocolate
8.2.2 Retail Share by Volume - Gum
8.2.3 Retail Share by Volume - Sugar Confectionery
8.3 Profiles of End-Consumers of Confectionery, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Casino
8.3.4 Cora
8.3.5 ITM (Intermarché)
8.3.6 Leclerc
8.3.7 Monoprix
8.3.8 Système U
8.3.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Confectionery Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Confectionery Value Share (%), by Age Groups, 2012
Table 5: France Confectionery Value Share (%), by Gender, 2012
Table 6: France Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Confectionery Value Share (%) by Wealth Groups, 2012
Table 9: France Confectionery Value Share (%) by Busy Lives Groups, 2012
Table 10: France Chocolate Consumer Group Share (% market value), 2012
Table 11: France Gum Consumer Group Share (% market value), 2012
Table 12: France Sugar Confectionery Consumer Group Share (% market value), 2012
Table 13: France Total Chocolate Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: France Total Gum Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: France Total Sugar Confectionery Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: France Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: France Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: France Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: France Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Chocolate Consumer Profiles (% consumers by sub-group), 2012
Table 23: France Gum Consumer Profiles (% consumers by sub-group), 2012
Table 24: France Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2012
Table 25: France Confectionery Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: France Chocolate Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: France Gum Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: France Sugar Confectionery Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: France Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: France Chocolate: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: France Gum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: France Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: France Confectionery Market Value (Euro million), by Category, 2012
Table 34: France Confectionery Market Value (US$ million), by Category, 2012
Table 35: France Confectionery Market Volume (Kg m), by Category, 2012
Table 36: France Confectionery Market Value (US$ million), by Category, 2012
Table 37: France Confectionery Expenditure Per Capita (Euro), by Category, 2012
Table 38: France Confectionery Expenditure Per Capita (US$), by Category, 2012
Table 39: France Confectionery Expenditure Per Household (Euro), by Category
Table 40: France Confectionery Expenditure Per Household (US$), by Category
Table 41: France Confectionery Market Volume (Kg m), by Category, 2012
Table 42: France Confectionery Consumption Per Capita (Kg / Population), by Category, 2012
Table 43: France Confectionery Consumption Per Household (Kg / Households), by Category, 2012
Table 44: France Confectionery Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 45: France Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 46: France Gum Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 47: France Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 49: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 50: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 51: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 52: France: Profile of Confectionery Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2012
Table 53: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 54: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 55: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2012
Table 56: France: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: France Confectionery Value Share (%), by Age Groups, 2012
Figure 3: France Confectionery Value Share (%), by Gender, 2012
Figure 4: France Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Confectionery Value Share (%) by Wealth Groups, 2012
Figure 7: France Confectionery Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Confectionery Market Value (US$ million), by Category, 2012
Figure 15: France Confectionery Expenditure Per Capita (US$), by Category, 2012
Figure 16: France Confectionery Expenditure Per Household (US$), by Category
Figure 17: France Confectionery Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 18: France Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: France Gum Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: France Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2012

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.